Lead Generation Services

Lead Scoring

According to a study by Aberdeen, companies that have effective lead scoring processes have a 192% higher average lead qualification rate than those that do not. At Underground Elephant, we specialize in providing results and stand behind our industry-leading qualification process. NEO-KEO 2.0™’s automated lead scoring technology determines lead quality across a multitude of data points and guarantees only the most highly-qualified prospects are sent to clients. Scores are based on optimal, relevant feature sets and adjustments are made to the score depending on how closely they match our clients’ parameters. The lead scoring technology capitalizes on selected data sets at every level throughout the inquiry life cycle and utilizes the information to create accurate predictions for clients.

Compliance Watch™

Compliance Watch™ is our technology platform’s fully-integrated, proprietary compliance tool. By conducting automated audits of all marketing campaigns, this cutting-edge technology pin-points compliance-related content and proactively ensures all media is approved before going live. The real-time auditing process also allows changes to be made quickly, easily and efficiently. We mitigate risk for clients by creating complete lead transparency and react to fluctuations in the constantly-evolving industry landscape. Every lead is passed through our platform’s intelligent processing engine that verifies inquiries across dozens of data sets to authenticate internally generated qualified customers. Our lead qualification process is a series of procedures and algorithms that work together to validate inquiries so that only the most qualified candidates are passed along to our clients.

Campaign Management

Our multi-faceted marketing approach includes customizable marketing campaigns that are in full alignment with the unique needs of our clients. We understand that our clients’ customers are constantly evolving; therefore we’ve developed an agile system that allows for continual feedback and on-the-fly changes. Our innovation-minded teams plan, implement and manage campaigns throughout each step of the marketing process and are passionate about maximizing performance. Constant communication across departments ensures that needed changes are made immediately and with urgency. We closely monitor all metrics and conversion data to guarantee consistent, quality leads at volumes that are reliable, scalable, and affordable. Our talented teams of experts have a proven track record for increasing traffic, improving quality, and delivering conversions.