About Our Process

Performance You Can Trust

Underground Elephant creates analyses on data collected at all points of the lead generation and sales cycle to deliver an optimal mix of leads to each of our clients. Based on lead performance data from our clients, our custom algorithms are able to classify lead quality based on each client’s individual needs and characteristics, and to ensure that each client receives leads which will perform optimally for them.

Our marketing optimization process then uses this analysis to ensure that we leverage the highest possible quality lead sources, and that we are able to dynamically optimize our campaigns and creative content to ensure that we respond in a timely manner to changing market conditions and are able to consistently deliver quality leads in a cost-effective manner. This continuous cycle of feedback, analysis, and optimization allows us to consistently be a reliable provider of both quality and volume for our clients.