Traffic Monetization

This intuitive demand-side platform allows for campaign creation and management to be optimized based on real-time consumer traffic flows. A scalable, fault-tolerant advertising server simultaneously routes said traffic, deploys ads, and tracks granular data points across online channels, including display, mobile, and social.

Technologies Used

PHP, Symfony, Bootstrap

Website & Creative Optimization

A web-based, WYSIWYG editor that empowers our marketers to rapidly deploy and iterate creatives, copy, and form fields across all digital channels and devices. Big-data integrations allow for robust targeting strategies and optimization techniques, such as rapid A/B testing, multivariate optimization, and granular audience targeting.

Technologies Used

AngularJS, PHP, Symfony, Amazon SQS

Programmatic Advertising

Services include optimization, tracking, API integrations, marketing automation, real-time bidding, and attribution reporting. Custom rules route our consumers based on device type, geographic location, and demographic segmentation. An intuitive, web-based tag management system simplifies media attribution.

Technologies Used

Symfony2, AngularJS, Laravel, noSQL

testimonal image
Lauren alexander EVP MARKETING
The overarching theme for our marketing software is to reduce waste. Wasted impressions, wasted costs, wasted labor, etc. This has shown to raise quality scores, increase user engagement and most importantly increase ROI for our clients.