San Diego, CA – April 2, 2012

Underground Elephant, the leader in performance-based lead generation, announced today that the company donated over one hundred pieces of technical equipment to the San Diego Rescue Mission. Proceeds from the donated items will directly support the organization’s philanthropic outreach programs.

“It’s a great feeling knowing that Underground Elephant’s contributions will become a much needed resource for the non-profit and will help them to better serve the San Diego community,” said Jason Kulpa, CEO of Underground Elephant.

Recently named San Diego’s fastest-growing private company, Underground Elephant has continued to scale its infrastructure which has led to the inevitable need to update and streamline its equipment, leaving a large amount of sophisticated equipment dormant. The company’s donation included over 30 PCs and a multitude of keyboards, mice, and other unused devices.

“We’re deeply honored that Underground Elephant has blessed us with this donation of computers,” said Herb Johnson, CEO of San Diego Rescue Mission. “The Mission depends on the kindness and generosity of our community to help us with our mission to restore lives.”

San Diego Rescue Mission is a non-profit homeless shelter and recovery center serving thousands of homeless, hungry, and poor men, women, and children in San Diego since 1955. Throughout its history, the San Diego Rescue Mission’s programs have adapted to meet the changing needs of San Diego’s homeless and needy populations.

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

Underground Elephant will be the entertainment sponsor of the 2012 APSCU Convention & Exposition Concert in Las Vegas.

San Diego, CA – February 27, 2012

Imagine America Foundation (IAF), the Association for Private Sector Colleges and Universities (APSCU) and Underground Elephant announced today that Credence Clearwater Revisited will be performing at the 2012 APSCU Convention & Exposition in Las Vegas. The concert is presented by Underground Elephant, a leader in performance-based marketing, and the event’s proceeds will contribute to IAF scholarship programs and future research.

The annual convention will be held June 20-22 and is expected to attract over 2,500 attendees. Open to all guests at the convention, the highly anticipated concert taking place June 21^st will help IAF and APSCU celebrate the many milestones and accomplishments captured over the last year in the higher education landscape. The APSCU convention is the largest annual gathering of career college executives and brings together a wide array of professionals in the career postsecondary education market.  Adding to the event’s coveted agenda this year includes featured speaker, president George W. Bush, presented by Pearson.

“We are very excited to have Underground Elephant present the band, and look forward to hosting an event of such enormity,” said Robert L. Martin, President, Imagine America Foundation.

All convention attendees will be able to attend the concert, however as part of IAF’s fundraising initiatives, attendees will have the opportunity to purchase VIP and All-Access passes for the evening. Underground Elephant is a sponsor of IAF, recently donating $25,000 to IAF’s 21^st Century Workforce Fund.

“We are strong, committed advocates of educational advancement, and are proud to have the opportunity to partner with IAF and APSCU at such a high level,” said Jason Kulpa, CEO of Underground Elephant.

The APSCU convention is a crossroad of the private, proprietary higher education sector and will be the home to more than 300 booths.  By providing career college professionals and executives with a rich, intellectual environment, attendees will have the opportunity to discuss future and current development in the fast-growing career education sector.

“This event gathers some of the most influential, intelligent leaders in career education and provides a unique opportunity for the development and improvement of higher education across the nation,” said Steve Gunderson, CEO of APSCU. We are grateful to share our dedication for educational advancement with both Underground Elephant and IAF, who have undoubtedly made this event possible.”

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

About APSCU
The Association of Private Sector Colleges and Universities (APSCU) is a voluntary membership organization of accredited, private postsecondary schools, institutes, colleges and universities that provide career-specific educational programs. APSCU has more than 1,900 members that educate and support nearly two million students each year for employment in over 200 occupational fields. APSCU member institutions provide the full range of higher education programs, including master’s and doctorate degrees, two- and four-year associate and baccalaureate degree programs, and short-term certificate and diploma programs. Visit APSCU at http://www.apscu.org or follow us on Twitter: @apscunow; or visit our Facebook page at www.facebook.com/apscu, or at our student-related micro-site http://www.letsputstudentsfirst.com. On September 22, 2010, APSCU changed its name from the Career College Association.

About the Imagine America Foundation
The Imagine America Foundation (IAF), established in 1982, is a not-for-profit organization dedicated to providing scholarships for education, research and training support for the career college sector. Since its inception, the Foundation has provided over $50 million in scholarship and award support for graduating high school seniors, adult learners and U.S. military personnel attending career colleges nationwide through its award-winning Imagine America® programs. The Foundation also publishes vital research publications for the higher education sector, honors achievement in career education and offers faculty development training. For more information about the Imagine America Foundation’s programs, please visit www.imagine-america.org.

San Diego, CA – February 21, 2012

Underground Elephant, San Diego‘s fastest-growing private company in 2011, today announced the appointment of Brad Kates as chief financial officer. Kates most recently served as CFO of Shopzilla and prior to that held several leadership positions with The Walt Disney Company.

Kates will manage Underground Elephant’s corporate finances, develop initiatives to streamline the company’s internal operations, and assist with an aggressive acquisition plan for 2012. He brings over 20 years of financial leadership experience to his role at Underground Elephant.

“I am excited to welcome Brad to the Underground Elephant team. His hardworking, team-oriented demeanor and experience with some of the nation’s most renowned brands make him a perfect fit for San Diego’s Best Place to Work 2011,” said Jason Kulpa, CEO of Underground Elephant.

“While the scalability of Underground Elephant’s global business model within the digital performance marketplace first attracted to me to Underground Elephant, it is the team’s unique and exceptional combination of knowledge, hunger, and creativity coupled with Jason’s people-first mentality that ultimately made this a place I wanted to be,” said Kates. “I look forward to helping the company make a valuable, immediate impact and build upon the tremendous success achieved to date.” he said.

Kates holds a Master of Business Administration in Finance and Marketing from J.L. Kellogg School of Management at Northwestern University, and a Bachelor of Arts in Economics and Philosophy from Emory University.

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

This year we have rented out King Ink, Las Vegas’ premier tattoo studio and bar room, to hold meetings with clients and industry partners. This fun, unique setting will give us a chance to get valuable face-time with our partners, covering a breath of topics within the customer acquisition landscape. In addition to holding meetings at King Ink, we will also be hosting a cocktail party February 28 from 4-6pm, providing a more informal setting while bringing together a wide variety of lead generation experts.

As the pioneering convention and expo in the online lead generation industry, LeadsCon remains a coveted event for businesses within the customer acquisition space. It gives industry professionals the opportunity to network and gain valuable tips for remaining ahead of the curve in this evolving industry.

Come meet us at Booth # 225 to see why we are taking the lead generation industry by storm. Learn how our innovative and proprietary technology platform, NeoKeo 2.0TM ensures real-time, data-driven results. We’ll also discuss innovative ways we work with clients to build scalable campaigns and long-lasting relationships. Visit us to learn how we can help you grow your business.

Can’t wait until LeadsCon to meet us? Schedule an appointment today – salesinquiry@undergroundelephant.com

See you in Vegas!

Underground Elephant, the premier global performance-based marketing technology company, announced today that CEO Jason Kulpa has been named by the San Diego Business Journal as a finalist in their Most Admired CEO Awards. This is Jason’s third consecutive year being recognized for this award.

The San Diego Business Journal’s Most Admired CEO Awards recognizes San Diego’s most dynamic business leaders and entrepreneurs for their achievements and contributions to the local business community. Winners are determined by an independent panel of judges based on an array of factors, including leadership, values, vision, company’s financial performance, commitment to quality and diversity, work environment, community contributions, innovation and overcoming adversity. Kulpa was honored along with other outstanding CEOs at the event on December 8, 2011 at the Paradise Point Resort and Spa in San Diego.

Accepting this recognition, Kulpa acknowledged his team’s continued dedication as paramount to the company’s success and stated, “Winning this award is a testament to our exemplary senior management team and is a direct reflection of each and every person who has been a stakeholder and believer in the company’s continued success. The Underground Elephant team has been a driver and motivator for me and I am extremely proud of the milestones we have reached over the last three years.”

The marketing technology company has seen impressive growth under Jason’s lead, going from 20 full-time employees in 2009 to over 60 employees today. Furthermore, the company has grown revenues over 3,000% since its 2008 inception, with over 300% growth over the last two years, deeming it the Fastest Growing Private Company in San Diego.

“Jason is truly a CEO of all trades; he’s the driving force behind sales, accounting, technology, branding, marketing and more. What has really made him unstoppable is his talent for creating desire and inspiring action in his employees,” said Lauren Alexander, Underground Elephant’s Director of Marketing.

In this depressed economic climate, Kulpa’s dedication to maintaining a unique and extraordinary workplace environment is unmatched. His investment into employee benefits, perks and company culture has earned Underground Elephant recognition as one of the Top 10 Best Places to Work in San Diego by the San Diego Business Journal, praise in numerous media spotlights and a feature on Fox 5 News. His relentless work-ethic, his tenacity to tackle any problem and his tireless devotion to quantify each employee’s impact on the company has fostered a workplace environment unlike any other.

Jason Kulpa is an active supporter of his local community and has a passion for philanthropy. Kulpa’s charitable contributions include The Big Brothers and Big Sister’s organization, The American Red Cross, the Born Free Save an Elephant Foundation and the San Diego State Athletic Department.

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

San Diego, CA- November 30, 2011

Underground Elephant, San Diego’s premier performance-based marketing agency, today announced that Mike Miller has joined the company as director of strategic accounts, auto.  Formerly the director of automotive markets at LeadClick Media, Inc., Miller brings significant business development expertise to his new role. Prior to joining Underground Elephant, Miller oversaw highly successful sales and account management teams in the online advertising and lead generation space and has a consistently demonstrated ability for growing revenues.

Miller’s addition further establishes Underground Elephant’s executive management team as one of most experienced and innovative in the industry, and is a testament to the company’s rapid growth since its 2008 inception. Underground Elephant, recently named San Diego’s fastest-growing private company, has increased revenues over 3,000 percent since 2008 and plans to further diversify its reach on both the national and global scale.

“Mike’s invaluable marketing expertise coupled with a strong foundation in relationship building, management and efficiency make him the ideal candidate to develop and scale new verticals,” said Jason Kulpa, CEO of Underground Elephant.

Miller joins Underground Elephant after having served as director of automotive markets at LeadClick Media, an online lead generation and marketing company specializing in the automotive, real estate and financial services markets.  Through strategic execution of high-level client acquisition, relationship building and business development, he directly grew the company’s revenue by $100 million. At Underground Elephant, Mike will be responsible for expanding the company’s presence in the automotive space and will develop key relationships with major industry partners.

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

Finalists were chosen by more than 200 worldwide business professionals during preliminary judging. Out of a record 1,300 entries in 75 categories, Lomas was announced as a finalist for the Best Executive – Service Business (up to 100 employees) and Alexander as a finalist in the Employee of the Year.

Utilizing her comprehensive experience in sales, marketing and business development, Lomas has strategically secured and maintained Underground Elephant’s top clients. During her tenure, she has consistently contributed to Underground Elephant’s growth and efficiency since its inception in 2008. Lauren Alexander is seasoned in multiple facets of the online marketing space and leads Underground Elephant’s social marketing department. Her expertise in content writing and optimization has allowed her to scale campaigns and revenues quickly and efficiently.

“Taryn and Lauren’s international recognition by the Stevie Awards is well-deserved,” said Jason Kulpa, CEO of Underground Elephant. “Through their dedication and passion for the industry, they have consistently raised the bar for excellence and have become invaluable assets to the company.”

Both women were recognized as finalists for last year’s Stevies Awards for Women in Business as well as finalists in San Diego Business Journal’s Women Who Mean Business Awards. Lomas was also recently recognized as a finalist in San Diego Magazine’s Woman of the Year Awards.

Details about the Stevie Awards for Women in Business and the list of honorees are available at stevieawards.com/women.

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

About the Stevie Awards
Stevie Awards are conferred in four programs: the American Business Awards, the International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at stevieawards.com.

Aside from teaching art and working on his own collections, Neil dedicates his time to many charitable organizations in the San Diego area. Not only does Neil donate his time, he also donates some of the proceeds from his artwork sales to these organizations. His most recent collection titled Invisible People, captures pictures of the homeless faces in San Diego County, and uses some of the artwork currently hanging in the Underground Elephant office.

“What’s great for an artist is to have people like Jason that are receptive to art and just let artists do what they do. I think that’s why his business is so successful, he just let’s people do what they do and supports them”, says Neil.

Having a mutual appreciation for art and community involvement has been an important factor in maintaining the close relationship both Jason and Underground Elephant have with Neil. Underground Elephant continues to support artists like Neil Shigley and his cause in order to promote positive community involvement.

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

Higher education expert joins the company as vice president of business development.

San Diego, CA – November 03, 2011

Underground Elephant, San Diego’s fastest growing performance-based marketing provider, today announced that Chris Cimino has joined its team as Vice President of Business Development. A higher education industry veteran, Cimino was most recently Senior Vice President of Neutron Interactive and brings with him over 19 years of industry experience in sales, marketing, educational finance, and internet-based technology.

The addition of Cimino to the executive team builds upon the rapid growth that Underground Elephant has experienced since its 2008 inception and is a testament to its plans for both national and global expansion. Recently named San Diego’s fastest-growing private company by the San Diego Business Journal, Underground Elephant has continued to grow revenues and expand its number of employees.

“Chris adds a lifetime of expert marketing experience to our team and is further validation of Underground Elephant’s hyper-growing position in the for-profit education marketing space,” said Jason Kulpa, CEO of Underground Elephant.

By strategically executing high-level business and channel development, Cimino will be responsible for propelling the company forward in the educational space. Cimino has a comprehensive background in executive leadership and has facilitated the growth and development of leading companies such as Neutron Interactive, CUnet, Nelnet Inc., Pearson, and Forbes Inc.

As an active member of the educational community, Cimino serves on The Imagine America Foundation (IAF) board of directors. IAF is a non-profit organization specialized in providing scholarships, advocacy, and market research to private-sector colleges and universities in America. Underground Elephant supports its clients in the higher educational space and is dedicated to improving the futures of students through increased enrollments and retention rates. Last month, Underground Elephant announced its Gold Level pledge to IAF with a $25,000 contribution 21st Century Workforce Fund.

Cimino holds a BS in Economics from Bentley University, a MBA from Bentley University’s McCallum Graduate School, and a MPA from Suffolk University’s Sawyer School of Management.

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

Underground Elephant extends its commitment to improving the longevity and success of academic enrollments in the educational sector by pledging Gold Level support to the Imagine America Foundation.

San Diego, CA, October 17, 2011

Underground Elephant, a provider of end-to-end customer acquisition solutions, announced today its Gold Level pledge to the Imagine America Foundation (IAF). The company will donate $25,000 to the foundation’s 21st Century Workforce Fund to further enhance IAF’s research agenda and growing scholarship programs, helping colleges and universities enroll, educate and graduate more students annually.

“Every donation to the Imagine America Foundation takes us closer to accomplishing our goals. Some contributions, though, move us forward in huge steps,” said Robert Martin, President of IAF, in response to Underground Elephant’s donation to the fund. “This contribution will be used to grant an increased number of scholarships and will enable us to extend our research capabilities.”

The 21st Century Workforce Fund is a multi-year fundraising campaign aimed at raising $5 million. With Underground Elephant’s contribution, the IAF will have raised $3.8 million toward this goal.

Underground Elephant is a supporter and advocate for its clients in the educational space and is dedicated to improving the futures of students through increased enrollments and retention rates. In the last month, the company has partnered with organizations such as the Association of Private Sector Colleges and Universities (APSCU), the California Association of Private Postsecondary Schools (CAPPS) and the Pennsylvania Association of Private School Administrators (PAPSA) in order to further support their existing and prospective clients’ best interests.

“We are excited to have the opportunity to support Imagine America’s goal of providing valuable educational and career outcomes for students,” said Jason Kulpa, CEO of Underground Elephant.

About Underground Elephant
Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity.

About Imagine America Foundation
The Imagine America Foundation (IAF), formerly the Career College Foundation, was established in 1982 as the research, scholarship and training provider for the nation’s career colleges. More than $50 million in scholarships and awards have been provided for career college and university students. In addition to the Imagine America scholarship and award programs, IAF also coordinates special award programs like the Gail Benjamin Fellowship, which offers grants for women and minorities to attend APSCU’s annual Leadership Institute, and the Lifetime Achievement Award, which honors achievements of career educators in the postsecondary sector.