Blog Listings


Container Managers Are Awesome: How Amazon ECS makes container-driven service delivery enjoyable

Disclaimer: This article is not a sales pitch for Amazon EC2 Container Service. Underground Elephant happens to run a lot of our tech on AWS. I’m sure other container schedulers work just fine. I’m writing this article today to convince non-believers that container services are here to stay and that companies can realize immediate benefits […]

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Is Your Website Mobile Friendly?

Google has been telling site owners to make their sites viewable on small devices for over a year, and now mobile friendliness is one of the search engine’s “ranking signals”. In other words, a responsive site will score higher than one that is not. Google recently announced that responsive sites are going to become even […]

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Q&A With Underground Elephant’s Talent Director

Since 2008, Underground Elephant (UE) has matured into one of the San Diego Business Journals Best Places to Work, and one of San Diego’s fastest growing private companies. From its modest beginnings in Mission Valley with only a few employees to a flourishing business with nearly 100 employees, cultivating talent has been essential to the […]

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20 Books You Must Read if You Want a Career in Digital Marketing

I’m often asked for reading recommendations from new marketers starting out in their careers. As the industry continues to become more competitive,  it is now necessary for a marketer demonstrate expertise in several areas of digital marketing. This reading list touches on topics such as design, copywriting, analytics, marketing metrics, landing page optimization, writing, strategy, persuasion, […]

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New Study Ranks San Diego 7th In Nation For Software Developers

San Diego is making giant strides in the software industry, and Underground Elephant is at the forefront of the efforts. In a study released yesterday by the San Diego Regional EDC, San Diego ranked 7th overall on the Software Power Index, ahead of Austin, Portland, Los Angeles and New York. The study used factors including […]

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How to land a tech job at Underground Elephant

Landing a job in the tech industry can be daunting. There are a myriad of things to learn and keep up to date with. The interview process can be a bit nerve racking because you never really know what questions might get thrown at you. Rest assured, I’m no stranger to the interview process and […]

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Three Tips For Increasing Company Unity

The sales team, upper management, the IT guys, the big wigs, and the party people. Step into any other company-wide meeting and you can spot the company cliques. We develop tight knit relationships with the people we see on a daily basis and it wouldn’t surprise you that we socialize with the same people in […]

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Mayor Kevin Faulconer Underground Elephant

Mayor Faulconer Talks Shop with Underground Elephant at New Office, Highlights Innovation Economy

On February 25, Mayor Kevin Faulconer stopped by Underground Elephant’s new office at TR Produce to have a casual, informative conversation with over 100 of our employees. The topics covered were many, but the take-home message was that our Mayor values entrepreneurship, innovation, and community-centric companies such as UE. This special all-hands event for the […]

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Seven Tips to Drive Sales Using Hashtags

Underground Elephant’s EVP of Marketing, Lauren Alexander covers how the right hashtags can drive sales and build engagement in a recent article in SEMrush.  Everyone loves a great hashtag. Finding the right phrase for the right moment lets your business ride a wave of popularity without having to shell out big bucks for an entire campaign. Not […]

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Silicon Valley Bank Underground Elephant

Underground Elephant and Silicon Valley Bank Ink $9 Million in Secured Financing

Underground Elephant, an online performance-based marketing company that drives high-efficiency sales growth for vertically-oriented customer acquisition programs, announced today that it has secured $9 million in credit facilities from Silicon Valley Bank. This funding from SVB will broaden the reach of Underground Elephant’s comprehensive marketing software platform and accelerate customer adoption of the company’s various […]

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