Underground Elephant

Data Segmentation

Our reporting provides our marketing teams with real-time predictive scenarios, improving the relevance of their campaigns and sales initiatives - ensuring the right customers get the right messages at the right time. These actionable datasets increase the odds of discovering target audiences.

Technologies Used

MonogoDB, Looker, PHP5, Redshift, Perl

Closed-Loop Reporting

This framework integrates online and offline marketing data, so that our media buyers optimize performance based on company-level, data-driven feedback. Personalized mapping and visuals provide clear reports with best practices to help each team improve sales performance.

Technologies Used

Symfony2, Looker, PHP

Clickstream Analytics

The Clickstream client portal pairs consumer behaviors with target audience profiles, allowing our marketing teams to analyze and customize consumer experiences. Within the portal we can also manage ad creation, placements, bids, budgets, and creatives, running side-by-side comparisons to continuously optimize our advertising.

Technologies Used

MonogoDB, Symfony, Keen.io, Amazon EMR

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Mike Norman CMO
We can't just think about marketing data in the past tense. When driving the volume of traffic that we do, a minute can be a very long time. Platforms in the ecosystem couldn't keep up with our performance needs so we created our own. Based on real time actions, our proprietary automation algorithms enable us to manage an unprecedented amount of traffic without the need for campaign managers.