We built a powerful framework to identify customers in real-time and confidently predict their propensity to convert.
Our reporting provides our marketing teams with real-time predictive scenarios, improving the relevance of their campaigns and sales initiatives - ensuring the right customers get the right messages at the right time. These actionable datasets increase the odds of discovering target audiences.Technologies Used
MonogoDB, Looker, PHP5, Redshift, Perl
This framework integrates online and offline marketing data, so that our media buyers optimize performance based on company-level, data-driven feedback. Personalized mapping and visuals provide clear reports with best practices to help each team improve sales performance.Technologies Used
Symfony2, Looker, PHP
The Clickstream client portal pairs consumer behaviors with target audience profiles, allowing our marketing teams to analyze and customize consumer experiences. Within the portal we can also manage ad creation, placements, bids, budgets, and creatives, running side-by-side comparisons to continuously optimize our advertising.Technologies Used
MonogoDB, Symfony, Keen.io, Amazon EMR